Gov. Ivey is offering a $5,000 reward for information in the case of a missing man from northern Alabama

LAUDERDALE COUNTY, Ala. (WHNT) – Gov. Kay Ivey is offering a $5,000 reward for information leading to an arrest and conviction in a missing Lauderdale County man case.

Bradley Eugene “Bubba” Lard has been missing since March 1, 2019. He disappeared just before his 40th birthday. He was last seen in Cloverdale, north of Florence.

Sergeant Matt Horton of the Lauderdale County Sheriff’s Office (LCSO) told News 19 that they hope renewed attention to Bradley’s story and her “return to the front” will generate new leads.

“It was never a cold case for us, [Bradley’s case] has always been an active investigation,” Horton said. “Any tips that we get, we welcome, we want them to keep coming.”

LCSO detectives at the time said Lard had nothing on him to track. No cell phone, no credit card or even a bank account.

“It’s really difficult when you have someone who didn’t have a cell phone … didn’t have a credit card,” Horton explained. “I have no way of actually physically tracking him as a person.”

Investigators say there have been conflicting reports as to where he was last seen. However, one of the most promising was that it may have been near the intersection of Alabama 157 and County Road 10 in the township of Cloverdale.

“So if you take some of the statements that we have, he was at a residence in Cloverdale,” Horton said. “We have numerous witnesses who say, yes, he was there, and the next thing they know, he was just gone.”

Lard went almost everywhere, even at night. Horton said at the time that it wasn’t unusual for Lard to walk great distances, but what alarmed family and friends was that he didn’t go a day without speaking to them.

In the press release from Gov. Ivey’s office, law enforcement suspect foul play was involved.

Bradley’s family, meanwhile, hasn’t given up hope that someone knows what happened to him. A Facebook group was started to keep his memory alive and to give anyone who might know something an opportunity to tip.

If you have any information that may assist in finding Lard or in the investigation, contact the Lauderdale County Sheriff’s Office at 256-760-5757.