How Were Black Friday Sales in Alabama?

The Friday after Thanksgiving, known as Black Friday, is perhaps the most important day of the year for retailers. It’s when holiday shoppers ring in the holiday season by flocking early to local shops and businesses to take part in sales and deals.

The National Retail Federation (NRF) forecasts Total Christmas sales in 2022 will increase by around 7% compared to 2021, despite inflation and a poor economy.

The NRF based its forecast on considering various indicators such as employment, wages, consumer confidence, disposable income, consumer credit, past retail sales and weather.

A 6% to 8% increase in holiday sales would be lower than growth in 2020 and 2021, which saw increases of 9.3% and 13.5%, respectively. Holiday sales have been growing steadily since 2010 after falling during the 2008 recession.

Since then, the market has been plagued by “Christmas creeps,” with retailers introducing holiday-themed goods and deals ahead of the traditional Christmas shopping season, which traditionally kicks off on Black Friday.

According to NRF, shoppers worried about inflation could start their holiday shopping earlier than Thanksgiving. It was predicted that 60% of holiday shopping was done before November as retailers launch deals earlier in the year.

The NRF predicts that most holiday shopping will happen online, just as it will in 2021. Although most types of brick-and-mortar stores, such as clothing and department stores, will either increase the percentage of shoppers doing holiday shopping there or see the percentage of holiday shoppers they saw in 2021.

Earlier this month, the Alabama Retail Association (ARA) forecast that vacation spending in Alabama would reach nearly $18 billion.

Taxed sales in Alabama increased 8.4% from January through September compared to the same period in 2021.

Alabama also saw an increase in in-store shopping, according to Nancy King Dennis, director of public relations for the Alabama Retail Association (ARA).

“Alabama consumers continue to focus on value and convenience,” said Dennis. “They shop for deals and take the path of least resistance when shopping, which means they combine their online and in-store purchases. They look for the best deals and grab them whenever and wherever they see them.”

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